They say don't believe everything you see on the internet, but in today's world, it's getting hard to decipher what's real and what isn't real- thanks, AI!

When it comes to fine dining, Texas is home to some of the best restaurants in the world! And if you do a quick search for a restaurant named Ethos in Austin, Texas, results might tell you that it's one of the best restaurants in town! However, there's one tiny problem, it doesn't exist!

We've all heard of a ghost kitchen, it's basically a professional food preparation facility that produces meals exclusively for delivery or takeout, without a traditional dine-in restaurant space, but this Austin restaurant is taking the "ghost" part to the next level!

Ethos has gained a big following on social media, mainly because of their delicious looking food- which at first glance looks amazing, but upon further inspection, it starts to look a bit... odd.

Ethos has no known address, neither on its social media nor its website, but the likes the followers keep engagement going- with some pointing out that the photos are obviously AI- generated, but some still believe the ruse.

Ethos gained traction back in 2023 when an Austin Monthly article mentioned it, piquing the interest of many local chefs who wondered just who was behind this culinary mystery!

Many view it as harmless and silly, who takes the time to actually create an account and get the images- others feel like this is just a big ploy for someone to buy the Instagram page now that it has an established audience. Either way, if someone can actually make that Dino croissant, can you put chocolate in it?

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Gallery Credit: Maleri McHam

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Gallery Credit: Nessmania