Everyone knows about Black Friday and Cyber Monday. These are icons of shopping in everyone's holiday calendar.  Not as well known is Small Business Saturday. Small Business Saturday is an annual event created to encourage shoppers to shop in local small businesses in person and online.

San Angelo has many amazing and nationally known small businesses. There are world-famous San Angelo businesses like M.L Leddy's, Cowboy Up Chocolates, and Aermotor Windmill Factory. There are also up-and-coming businesses like Donutopia.

Donutopia is a most amazing local donut and sweet shop that has been featured in the most recent edition of the internationally known website entrepreneur.com

Donutopia is a great example of one great local business that makes Small Business Saturdays such an important part of holiday shopping. According to the U.S. Small Business Administration small businesses in the U.S. account for 99% of all businesses. There are 31.7 million small businesses in the U.S.

Nearly 10% of small businesses are owned by veterans. While 82% of small businesses survive the first year, only 35% last for ten years.  The Covid pandemic in 2020-2021 absolutely decimated so many small American businesses.

That's why Small Business Saturday is so important. No one is saying that the Amazons, Walmarts, and Dunkins of the world are not vital to American commerce. If you are naive enough to believe that one size fits all and everything can be distilled to basics and shades of grey, then by all means limit all your transactions to the megastores of the world.

BUT, if you crave something more, then the Donutopias of the world, the small businesses, and their unique flavor are so important.

If you can ask, "what is so special about Donutopia that it has been featured on this internationally known website?", then you have obviously never experienced the smell of their freshly baked donuts.  That's just part of the story.

The most important part of Donutopia's story and the story of all small businesses is the tenacity of owners like Ash and Sophea Cardona.  Their perseverance, hard work, and struggle mirror the qualities that helped make our economy the greatest in the history of the world.

Read their story here: Donutopia in Entrepreneur

Remember to shop Small Business Saturday and let's keep our diverse small businesses in San Angelo and nationwide strong.

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